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The Geneva motor show sponsorship - Autocar

Provided by Haymarket Group Ltd
A Geneva 2014 news area sponsorship offers an organically enhanced audience reach with which to build its brand profile

Tell us about the Opportunity / What is it?

The Geneva Motor show is a key event of the automotive calendar. We'll report from every manufacturer's press conference and car reveal, and add in atmosphere and information from our exclusive interviews. With Autocar's audience more than twice as likely than the national average to be considering a car purchase over the next 3 months, the Geneva Motor show is timed perfectly to capitalise on new car registration anticipation. A Geneva 2014 news area sponsorship offers an organically enhanced audience reach with which to build its brand profile.

What is the Marketing Objective?

Solus area sponsorship of Autocar's Geneva news content guarantees enhanced audience reach within a car buying environment. Autocar's live coverage in addition to our regular coverage offers a compelling opportunity to showcase itself to an audience demanding news on the latest cars hitting the market. 100% share of voice ensures consistent interaction throughout the event. A high profile opportunity to convey a clear branding message or tactical offer without any threat of competitor disruption

How does it work?

This represents a compelling and cost effective opportunity to showcase manufacturers to a key audience captivated by the latest motoring events, reviews and car launches Based on a conservative tenancy forecast, manufacturers will gain high-value reach during a peak traffic period on Autocar - 100% SOV is guaranteed Significant added value across our motoring network alongside a Geneva sponsorship ensures the manufacturers owns all high value motor show news during March's registration period

Features / Benefits

100% share of voice ensures consistent interaction throughout the event.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2m Unique Users per month 16.8m Page Views per month
All adultsMale
Both
AB
ABC1
MOBILE
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATUREBRAND STRATEGY
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