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The River Thames in London a truly unique opportunity

Provided by Livetts Launches
London's most under utilised canvas, the River Thames presents unique opportunities to communicate a truly memorable message.

Tell us about the Opportunity / What is it?

The River Thames in London has so much to offer. It is like a vast motorway meandering right through the very heart of the City. Now with almost all the redevelopment complete and the embankments busy with tourists, commuters, shoppers, diners, party goers and of course London's wealthiest residents, it is once again the heart of London. This vastly underutilised canvas stretching from East to West past the most visited and famous landmarks in the UK presents so many genuinely unique opportunities in a City where there really are very few left...

What is the Marketing Objective?

Brand development, generate awareness, entertain and build relationships, launch new products, celebrate corporate birthday's and achievements, the list is endless. The resource has been so underutilised it can be tailored to help meet almost any objective with truely unique and exciting results.

How does it work?

Chris Livett is a Waterman to H.M. The Queen and operates a number of river based companies on the Thames in London. He has developed an enviable reputation for excellence coordinating the most technical filming, promotional and navigational work the river has seen. Chris is happy to talk through your most innovative of ideas to develop genuinely unique actions creating real awareness and reward for your brand/product.

Who's used it in the past?

American Express a barge dressed as a Wimbledon tennis court cruised from Putney to Tower Bridge with McEnroe and Selles playing a match. Revlon Cosmetics held an exclusive product launch aboard one of our luxury Sunseeker Yachts earlier this year. Eurostar to celebrate their 10th Birthday we brought one of the trains up the river on a barge under Tower Bridge where it then moored alongside the HMS Belfast. Pirates of the Caribbean II After the Leicester Sq. premier an after party was held at Billingsgate. We created a pier for the stars to arrive.

Features / Benefits

The River Thames is a genuinely unique and untapped City wide canvas covering the East/West and heart of London, need we say moreā€¦ We provide you with full support in attaining permissions, getting the best prices and ensuring all runs successfully on the day.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTotally variable-dependent on utilisation of medium
25 - 34
35 - 44
Female
Male
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSEXPERIENTIAL
SALES PROMOTION
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