Partner with Winterville, the new alternative festive experience in Victoria Park London. Expected footfall of 400,000 in 2015
Coming into its second year, Winterville is the new public attraction located in London's Victoria Park. The magical town is free-to-enter with a host of quality food and beverage options and entertainment for the whole family. An alternative festive experience.Winterville is the antithesis of corporate Christmas theme parks. Independent, intimate and above all creative, it welcomes all like-minded visitors to its town! Title partnership of Winterville 2015 is currently available for brands.
Opportunity to build brand awareness and associate with a family-friendly environment which includes an ice-rink and bar, free entry and entertainment including gigs, club nights, comedy and cabaret, high quality food and drink, roller disco and giant Ferris-wheel.
Partnership includes: Ownership and Branding: title rights, lead branding across sales and marketing collateral, venue branding. Experiential: event space for immersive brand activation. Customer benefits: a customer lounge, priority booking on rides and ice-rink. Tickets and experiences: exclusive access for customer events / private staff events; Ticket holds and VIP experiences for above the line customer promotions; a significant ticket allocation for all ticketed rides and events. CRM: Targeted marketing campaign to engage ticket holders
This is a brand new opportunity for brands.
The press loved Winterville 2014: 'Forget the frozen North - the place you'll want to be this Christmas is the cool East or, to be more specific, Winterville in Victoria Park.worth a visit for the food alone' TIMEOUT
'Christmas is taking the capital by storm this year with the new festive town of Winterville' DAILY EXPRESS. The Winterville website also attracted : 457,196 visits, 311,153 unique visitors, 1.4 million page views and social media generated 19,000 Facebook 'likes', 2,106 Twitter and 1,011 Instagram followers.