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UTsubs from Utarget Networks: full page internet advertising

Provided by Utarget Plc
UTsubs are full page online ads delivered over a network of 630+ top UK websites generating a very high response rate.

Tell us about the Opportunity / What is it?

Utarget was established in 2000 as an online advertising sales house and network specialising in high impact Full Screen advertising products for the UK and European internet markets. UTsubs are full page online adverts which can reach 17m+ UK internet users every month through the UTsubs network of 630+ leading UK websites. UTsubs adverts can consist of an advertiser’s web page or a special campaign page and can be demographically targeted by 20+ consumer sectors, e.g. finance and motoring. The format is highly effective for branding and direct response.

What is the Marketing Objective?

UTsubs can generate high response rates for online advertisers. The high response is due to the impact of the full page advert (which is also excellent for branding messages) combined with our ability to target adverts to 20+ consumer sectors within our network. This means excellent Cost-Per-Aquisition and Return-On-Investment for performance for our UTsubs campaigns.

How does it work?

A full page UTsubs advert automatically appears to the internet user,after that user has exited from one of the websites on the UTsubs network. The advert can be an existing webpage or specially designed campaign or “splash” page. Adverts can run across the entire network of 630+ sites or be demographically targeted through 20+ consumer channels. UTsubs ads are capped to two per day per user. UTsubs adverts combine strong impact, wide reach and precision targeting to deliver excellent response rates and ROI. Campaign performance is fully tracked and measurable.

Who's used it in the past?

We have managed UTsubs campaigns for FT.com, O2, Dell, Carphone Warehouse, Alliance & Leicester, Norwich Union, BA, AOL, American Express, Dating Direct, Royal Mail, Ancestry.co.uk and Guardian Credit either directly or through major media buying agencies such as Diffiniti, Harvest, Mediavest, Quantum, Carat, Zed and Agency.com.

Features / Benefits

Full page adverts mean excellent opportunities for online branding combined with high impact direct response. 17m+ internet users each month means wide UK internet consumer audience reach. Over 20 available consumer sectors means precise demographic targeting within the network.Fully tracked and measured campaigns means maximum performance and ROI.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details17m+ UK internet users
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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