Brands can place a sample of their product and/or branded item into 350k student bedrooms, making them the first brands to be seen by students when they arrive at university. Can target regional. Only 5-7 items per parcel. First ones sent out in August! More than 1 in 3 of all new students (150k) will be signing up to helloU.com, so brands can continue the conversation with e-mails throughout the year and create social media frenzy with native advertising to over 14 million social media followers. Find out with follow up research ow effective your sampling was.

To drive trial, awareness, activation and sales amongst this youth audience from Day 1 as well as viral awareness - 88% of students talk about the parcel and its contents with their friends. 83% are more likely to purchase a product again after having received a sample from helloU

helloU work with 140 universities to produce their official welcome parcel which is placed into 350,000 student bedrooms . A brand, once confirmed numbers, just needs to send us their items to one central location and we do the rest - packing, distribution. Following the activity, we find out from a sample of participants whether they had had tried your product before, did they use the sample, and did they buy or would they buy it again. We could reinforce sampling online by being on the 69th most popular site in the UK, getting more than 9 million monthly unique users

Major FMCG and consumer brands include Unilever, Coca Cola, Vodafone, Discovery Foods, P&G, HP, Colgate, Mars, Haribo, Britvic, Walkers, Wrigley, Original Source, Tesco, Waterstones, L'Oreal, Entertainment One, Universal Pictures, Mondelez, Nestle, Cineworld, General Mills and many more who have worked with us for numerous years.

Quality: We don't do "goody bags" teaming with leaflets. We do a university branded parcel carefully designed & planned around each brand's insert - maximising the return for brands. Timing: For young adults making their first independent purchasing decisions being first is critical. Start the conversation with a welcome in the parcel & continue with online. 100% guaranteed access, university endorsement & brand exclusivity: achieve high sample usage with limited wastage - each sample goes to each individual. Leverage off the feel-good factor & block out competitors.