This idea is archived

Youth Outdoor 6-sheet advertising campaign

Provided by Primesight
National roadside proximity coverage, targeting the elusive “Youth” audience

Tell us about the Opportunity / What is it?

A National campaign of 750 illuminated 6 sheet panels covering 800 youth magnets across the UK. The campaign includes: fast food outlets, sports shops, cinemas and music stores - all displays are within 100m of youth magnets and are predominantly on town and city high streets.

What is the Marketing Objective?

To raise both brand awareness of your product range on the high street and to work as a point of sale promotion tool driving sales to the target market who are notoriously difficult to communicate with.

How does it work?

Our head-on illuminated displays give your brand maximum visibility by reaching the consumer where they study, shop and spend their free time. As the only outdoor campaign designed to reach the 13-17 year old Youth audience it offers unique coverage for a diverse range of products.

Who's used it in the past?

T-Mobile - used to promote 'pay as you go' and 'pre-pay top up cards' targeting parents who buy phones for their children and then top up their credit. Nintendo - using it to promote Gameboy in the run up to all important Christmas shopping period

Features / Benefits

The campaign targets the elusive, ever more financially independent Youth (13-17 years) audience with all displays within 100m of youth stores. Working as a highly effective communication tool to this elusive young audience, it works by reaching them where they study, shop & spend their free time.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k1.2 million 13-17yr olds
0 - 9Female
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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