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CASE STUDY - Activision Shrek the Third Game Launch

Provided by Turner Media Innovations
TMI aided Activision's launch of "Shrek the Third" game, using TV spots to drive audience to dedicated microsite.
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What was the Challenge / Background of the Campaign?

Activision asked Turner Media Innovations how they could support the launch of Shrek The Third the game. TMI are aware that more than half of kids under 11 spend their pocket money on games, so they created a TV spot pointing the audience to a bespoke microsite featuring a competition to win the coveted Shrek the Third game, and an Xbox 360 to play it on. To support the launch of Shrek the Third, Activision game TMI produced a 10" web drive tag to be added to the existing TVC. The 10" tag would drive to a bespoke microsite hosted by www.cartoonetwork.co.uk. Find out more...

What was the Campaign Objective?

The objective of the campaign was to build awareness of the new Shrek the Third game amongst the target market and to ulitmately drive sales of the product.
Reference: 4192 // Posted: 16.02.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11
0 - 9Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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