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Sponsorship of the animated series of Mr Bean on Boomerang

Provided by Turner Media Innovations
Sponsor this comedy animation on the Number 1 commercial kids channel for kids aged 4-9.

Tell us about the Opportunity / What is it?

Mr. Bean is back, like you've never seen him before! An international star of television and film, Mr. Bean is now funnier than ever as the cartoon hero of his own animated series! Guaranteed to delight adults, kids, teens, and everyone in between - and featuring a cast of hilarious characters, all new stories and Rowan Atkinson's unique comic genius. Turner Media Innovations and Boomerang are pleased to offer advertisers the chance to sponsor this comedy animation on the Number 1 commercial kids channel for kids aged 4-9.

What is the Marketing Objective?

Build awareness of your brand and create an association with the Number 1 channel for kids aged 0-9.

How does it work?

All sponsorship opportunities with us are bespoke, but usually involve a mixture of on-air spot, on-air webdrive and microsite with engaging activities or competitions.

Who's used it in the past?

Please contact a member of the Turner Media Innovations team for details of previous sponsors.

Features / Benefits

Boomerang is ranked number 1 in terms of TVRs and Reach (000s) for mums watching with their kids across commercial kids channels (source: BARB, Jan-April 2011) and the #1 Channel for Kids 4-9 (BARB 2010 - 2011). Mr Bean is an instantly recognisable character all over the world and the animated adventures in this cartoon are hilarious; programme sponsorship offers advertisers the opportunity to build awareness with kids 0-9, teens and adults. Campaigns on our channels can suit any budget, big or small, and have been independantly proven to boost sales uplifts significantly.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kKids 0-9
0 - 9Both
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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