This idea is archived

Ad Funded Programming available at LBC FM

Provided by Global Media & Entertainment
At LBC 97.3 FM, we can create a custom, relevant environment for a client.

Tell us about the Opportunity / What is it?

There are several ad funded programming that we can do on LBC 97.3 FM. Examples of these shows are: Property Show: Broadcast on Saturday for 1 hour, the show will feature property related content and editorial ranging from investments, moving house, renting, buying, mortgages, new build, up and coming areas in London, property’s abroad and much more, plus tips, advice, phone-ins and guests specialising in certain key areas connected with property. We could also create a series of podcasts of the Show and extra’s available to download from the LBC website.

What is the Marketing Objective?

At LBC 97.3 FM, we can create a custom, relevant environment for a client . This will be an entertaining interesting show exploring the direct and indirect topic areas in which a client brand resides. Due to the flexible format of conversation radio, LBC FM is able to embrace so many themes.

How does it work?

A brief could inspire good, relevant content - or client brand values can inspire tangible content. The programme is echoed on the website, with links from our site to the client site. It might contain more commercial content than is permitted on air. Vignettes can also be used to heighten impacts. Most importantly, we can weave the client’s objectives into the execution, as we want to synergy to be seamless. There has to be a clear connection between the brand and the station.

Who's used it in the past?

An example would be for Ponti’s: LBC 97.3 created a weekly hour long food show within the Wendy Lloyd / Chris Hawkins show, broadcast Saturday 12pm-3pm. The show highlighted topical issues relating to health, nutrition and all other food related issues with a number of special expert guests. The show was supported by pre-recorded trails that ran throughout the week and branded sweepers that ran throughout the show itself. The pre-recorded trailers also directed listeners to the LBC website, where there was a dedicated Ponti’s webpage set up.

Features / Benefits

Features can be tailored to client’s objectives.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kUpmarket 35 - 55 year old adults
35 - 44
45 - 54
Female
Male
AB
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / ARTS
SPONSORSHIP / MEDIA
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