Add impact & stature to your OOH campaign with Primesight's 96s
Provided by Primesight
Primesight 96 sheets provide an opportunity for a regional or national outdoor campaign to build awareness and drive sales.
Tell us about the Opportunity / What is it?
96 sheets are the largest scalable OOH format and offer unique opportunities in terms of impact, stature and getting your brand noticed. They offer the chance to make a statement, being unmissable in the OOH landscape. Primesight have recognised the power of the 96 sheet, and can offer a range of 96 sheet packages that can add serious impact to your brand campaigns.
What is the Marketing Objective?
A 96 sheet campaign campaign with Primesight will allow your brand to get noticed: building brand awareness and increasing sales.
How does it work?
We continue to improve and invest in our huge 96 sheet network; we replaced 1,000 new metal frames in 2014. We have paper and paste boards as well as back-lit boards and HD boards for even greater impact. Our Power + Pack and Power Pack use optimised distribution in key conurbations to ensure our 96 sheets deliver impacts and awareness. The Power + Pack (comprised of 40 back-lit boards and 60 HD boards) reaches 8.2m adults with 47m impacts in a 2-week period, with the Power Pack (100 paper and paste boards) reaching 6.4m adults with 39m impacts in the same period.
Who's used it in the past?
Coca-Cola, Heineken, Universal Pictures, Vodafone, Lloyds Bank, Unilever, EE, 20th Century Fox, KFC, Warner Brothers, Asda, Halifax, BT, O2, GlaxoSmithKline, Ford and E1 Entertainment, amonst many, many more.
Features / Benefits
Primesight is a business that strives to deliver the best possible results for its clients; we aim to make this the focus and prerequisite of everything we do. We believe it's people who drive results, and that consistent, well earned results can only come from a business with a culture that is genuinely geared towards making this happen. In media, results are overpromised, but half heartedly-pursued. We strive to deliver the best results because we care and because we cannot think of anything that is more important.