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Add impact & stature to your OOH campaign with Primesight's 96s

Provided by Primesight
Primesight 96 sheets provide an opportunity for a regional or national outdoor campaign to build awareness and drive sales.

Tell us about the Opportunity / What is it?

Billboards are a high impact and high coverage platform reaching over 90% of the U.K. population every two weeks. Our portfolio includes 96 sheets, the largest scalable OOH format, offering unique opportunities in terms of impact, stature and getting your brand noticed. They offer the chance to make a statement, being unmissable in the OOH landscape. Primesight have recognised the power of the 96 sheet, and can offer a range of 96 sheet packages that can add serious impact to your brand campaigns.

What is the Marketing Objective?

A 96 sheet campaign campaign with Primesight will allow your brand to get noticed: building brand awareness and increasing sales.

How does it work?

We have paper and paste boards as well as back-lit boards and HD boards for even greater impact. Our Power + Pack and Power Pack use optimised distribution in key conurbations to ensure our 96 sheets deliver impacts and awareness. The Power + Pack (comprised of X back-lit boards and X HD boards) reaches X.Xm adults with XXm impacts in a 2-week period, with the Power Pack (paper and paste boards) reaching X.Xm adults with XXm impacts in the same period.

Who's used it in the past?

Numerous brands have used 96 sheet advertising as part of their campaigns. See attached case study to read how Snickers used a combination of 48 and 96 sheets to throw commuters a love lifeline by directing them to one special billboard with last-minute Valentine's Day cards posted for forgetful passers-by.

Features / Benefits

Primesight is a business that strives to deliver the best possible results for its clients; we aim to make this the focus and prerequisite of everything we do. We believe it's people who drive results, and that consistent, well earned results can only come from a business with a culture that is genuinely geared towards making this happen. In media, results are overpromised, but half heartedly-pursued. We strive to deliver the best results because we care and because we cannot think of anything that is more important.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPrimesight's Power+ Pack can reach Xm adults
All adultsBoth
All
ABC1
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBRAND STATURE
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