Advertising opportunity: World Poker Tour

Provided by Information TV
Offers brands the opportunity to reach a male audience that are proven gamers and online consumers
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Tell us about the Opportunity / What is it?

World Poker Tour is one of the most recognised names in internationally televised gaming and entertainment. From September 2014, Showcase 2 will be the home of the World Poker Tour, airing the latest TV series. Highlights include WPT Seasons 7, 8, 9 & 12. For the first time on UK Television, we also have the premier season of World Poker Tour Alpha8, the $100,000 buy in tournament!

What is the Marketing Objective?

To build awareness of your business/brand and associate it with one of the best and most recognised poker brands, high stakes poker tournaments and internationally known players.

How does it work?

Your business/brand will be associated with our programming, making sure your business/brand gets high visibility with our viewers.

Who's used it in the past?

Previous sponsors include 32RedCasino, Betfair Casino, Mfortune, PKR.com, Bwin Poker and more.

Features / Benefits

Reaching your desired target audience, males over 21. The nature of the programmes, and the popularity of poker across the world, means that there is already a large and established fan base. Programming includes: • WPT World Championship • Bellagio Cup IV • LA Poker Classic and more.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
16 - 24
25 - 34
35 - 44
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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