This idea is archived

Bauer TV Green Initiative

Provided by Bauer Media
To encourage the 'green' aspects of your product through tailored sponsorship and promotions across the Bauer music portfolio.

Tell us about the Opportunity / What is it?

Involving Bauer channels, we will create activity encouraging the 'green' benefits of your product. All activity will be based around relevant programming and creative 60" promotions in order to promote and create excitement around your brand. Bauer TV will create the pieces to fit with the channel they will be aired on in order to ensure an increased interest and so that the promotion appears to be channel endorsed.

What is the Marketing Objective?

Bauer TV knows exactly what works for our audiences and we can reach adults 16-34 on a creative level that talks to them in their own language. We can create rock, pop and urban versions of these promotions in order to effectively target relevant audiences.

How does it work?

Created from a mixture of live action and graphics, Bauer TV will create 60" vignettes based on keeping green. Supported with a VO, Bauer TV will highlight tips on being more green which are relevant to the viewers. (eg. turn your stereo down a few notches which can save x amount of energy.) These will conclude with a competition mechanic offering viewers the chance to win. To support the promotions, Bauer tv is also offering sponsorship of 'mash up mix' available on Kiss and The Hits. These programmes offer 'recycled tracks' and can tie the campaign together well.

Who's used it in the past?

The green initiative is a new concept therefore to date no one has used this. However we are happy to show production treatments to bring to life this idea on application.

Features / Benefits

Involving only one point of contact Bauer tv promises a smooth process from sign off to PCA. By coming on board, we are offering you access to nearly 40% of the music market through the multi channel platform which in itself reaches 55% of adults per day.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAdults 16-34, 14 million reach per month
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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