Reference Title Provided By 6512 Bluetooth advertising in Vue cinemas with Pearl and Dean Pearl and Dean Cinemas Ltd
	At a Glance Guide Price Contact for details   Please contact a member of the Pearl and Dean team for details of costs. Reach & Frequency Cinema goers of all ages Target Audience 16 - 24 25 - 34 All Genders C1 C2 DE Media Type MOBILE/ INTERACTIVE Location NATIONAL, All Regions Timings All Year   Opportunities available all year round. Marketing Objective DIRECT RESPONSE   Opportunity Type   Download Attachment Estimated download time: 5 secs View Website Contact Details View all opportunities by this company Email this opportunity to a Colleague

	Tell us about the Opportunity / What is it?

Opportunity to use Bluetooth technology to reach Vue cinema goers of all ages with Pearl and Dean. Bluetooth technology can be used as an efficient and unique way of distributing money-off vouchers, brand messages, trailers and wallpapers direct to mobile phones. Customers can then engage with the specific content they chose and download elements they want, i.e. Trailer or wallpapers.

	How does it work?

Customers of Vue cinemas are sent a prompt from the destination NOT an advertiser. Customers will trust a prompt from the destination, as they are already in that environment to spend their precious leisure time and money. Once accepted a message stating all content is FREE is delivered to reassure the customer. The destination branded menu system is loaded & customers are free to choose the content appropriate to them.

	Who's used it in the past?

Previous advertisers include Sony, Xbox360, COI: RAF, Channel 5, New Look retail amongst other. The COI Raf campaign ran in 10 Vue cinemas for 2 weeks with a downloadable 'recruitment trailer'. The campaign achieved 22,779 unique downloads plus an extra 7,779 downloads at no extra cost to the COI. The Channel 5 Minder campaign ran for 7 weeks with a multi-content menu page with 3 downloads & ringtone purchase. The campaign achieved 1.3 million unique file downloads and was the most successful new series launch to date for C5.

	Features / Benefits

An accompanying, discounted standee can add real impact and encourage Bluetooth activation - 64% of people would download a special offer by bluetooth if it was free - 37% of people are regular bluetooth users - Average of 32% opt-in rate - Estimated 500 downloads per week- Huge user satisfaction- FREE Practical, positive experiences - Proximity based => relevant content - 100% opt-in - Total user control - All pull content files audited as unique downloads to accredited ABCeletronic standards - Advertisers pay on cost per download - zero wastage & zero risk.