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Bluetooth advertising in Vue cinemas with Pearl and Dean

Provided by Pearl and Dean Cinemas Ltd
Reach cinema-goers of all ages with this unique and innovative technology sent direct to mobile phones.

Tell us about the Opportunity / What is it?

Opportunity to use Bluetooth technology to reach Vue cinema goers of all ages with Pearl and Dean. Bluetooth technology can be used as an efficient and unique way of distributing money-off vouchers, brand messages, trailers and wallpapers direct to mobile phones. Customers can then engage with the specific content they chose and download elements they want, i.e. Trailer or wallpapers.

How does it work?

Customers of Vue cinemas are sent a prompt from the destination NOT an advertiser. Customers will trust a prompt from the destination, as they are already in that environment to spend their precious leisure time and money. Once accepted a message stating all content is FREE is delivered to reassure the customer. The destination branded menu system is loaded & customers are free to choose the content appropriate to them.

Who's used it in the past?

Previous advertisers include Sony, Xbox360, COI: RAF, Channel 5, New Look retail amongst other. The COI Raf campaign ran in 10 Vue cinemas for 2 weeks with a downloadable 'recruitment trailer'. The campaign achieved 22,779 unique downloads plus an extra 7,779 downloads at no extra cost to the COI. The Channel 5 Minder campaign ran for 7 weeks with a multi-content menu page with 3 downloads & ringtone purchase. The campaign achieved 1.3 million unique file downloads and was the most successful new series launch to date for C5.

Features / Benefits

An accompanying, discounted standee can add real impact and encourage Bluetooth activation - 64% of people would download a special offer by bluetooth if it was free - 37% of people are regular bluetooth users - Average of 32% opt-in rate - Estimated 500 downloads per week- Huge user satisfaction- FREE Practical, positive experiences - Proximity based => relevant content - 100% opt-in - Total user control - All pull content files audited as unique downloads to accredited ABCeletronic standards - Advertisers pay on cost per download - zero wastage & zero risk.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCinema goers of all ages
16 - 24
25 - 34
Both
ABC1
C2
DE
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDIRECT RESPONSE
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