This idea is archived

Brand partnership with Peter Rabbit

Provided by Penguin Random House
Celebrate 150 years of Beatrix Potter in 2016, with a unique brand partnership with Peter Rabbit

Tell us about the Opportunity / What is it?

Penguin Partnerships is the Creative Sales and Promotions team at Penguin Random House. We work with clients on a wide variety of briefs, specialising in brand promotions, bespoke publishing and retail exclusives, plus corporate, entertainment and media partnerships. Penguin Partnerships are offering brands the opportunity to celebrate 150 years of Beatrix Potter through a unique partnership with Peter Rabbit in 2016.

How does it work?

Brands can adapt an exciting range of content for your needs. • Activity and colouring • Eco friendly • Seasonal titles • Gift and bespoke • Healthy eating. Opportunities include: • Instore and online campaigns • Access to character assets and artwork • Customer loyalty and rewards programmes • Digital and physical opportunities

Who's used it in the past?

In 2015 we joined with McDonald's UK to bring the extraordinary world of Roald Dahl to life for millions of children through a landmark books partnership. Over the six week promotional period 15.5 million books featuring extracts from Roald Dahl's most popular stories and brand new illustrations from world famous artist Quentin Blake were distributed as part of McDonald's Happy Meals. The promotion was supported with national TV advertising, radio, digital and social media marketing as well as themed activity days across 300 restaurants, engaging families with the books.

Features / Benefits

This is an excellent opportunity to bring your brand to new audiences through Peter Rabbit Facebook page (25,000 fans), Penguin websites (over 4.5 million yearly visits), Puffin website (2 million yearly visits), Penguin Twitter (over 1.1m reach), Penguin Facebook (over 450,000 reach), Penguin Newsletters (over 160,000 reach) & much more!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach is dependent on campaign objectives
0 - 9Both
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service