Tell us about the Opportunity / What is it?
95.8 Capital FM, the brand already delivering London's number one hit music station, is going national. From 3rd Jan 2011, there are 9 stations in place around the country, with key programming covering the regions of; London, South Coast, Birmingham, Yorkshire, Manchester, North East, Scotland, East Midlands & Wales. Focussed on a 18-34 year old audience Capital is focused on playing the best hit music and delivering the hottest showbiz content.
95.8 Capital FM has the biggest commercial breakfast show in London and already an audience of 2 Million plus.
How does it work?
With a launch reach of 6.9million, advertisers have a new unified platform to reach a large audience.
A national brand locally delivered The Capital Network will give opportunity to deliver key messages on a regional or syndicated level.
Who's used it in the past?
Sponsors: Vodafone, Microsoft, ASOS, Cadbury's and Rimmel.
Advertising: HMV, Boots, Tesco, Renault, Peugeot, Virgin Groups, Gamestation, Sainsbury's
Features / Benefits
The scope and size of national campaigns on Capital FM are exciting from the outset. Capital network will potentially reach over 60% of the adult UK population. This is your chance to reach a huge audience in one of the most effective genres of advertising. Clients working with The Capital Network will benefit from ideas generated by the award winning* sales team behind such creative campaigns as Xbox Lips, Jingle Bell Ball and The Heart Network Mid Morning partnership with More Than.
*Media Week: Sales Team of the Year, Campaign Awards: Cross Media Sales Team of the Year.