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CASE STUDY: Creating a successful microsite for Ubisoft: Rabbids

Provided by Turner Media Innovations
Raving Rabbits was created to drive awareness and click throughs to the Ubisoft Website, it involved a virtual game.

What was the Challenge / Background of the Campaign?

Creative elements On-air: 1 x 30" webdrive spot. Online: 1 x 'Rabbid Maker' microsite hosted at CartoonNetwork.co.uk, online traffic drivers including pre-rolls, permanent leaderboard placement for Ubisoft on Rabbid Maker site, top spot in CN Games Section for 2 weeks, alien Maker permanent placement for 4 weeks. This resulted in over 800,000 page views, 68,000 unique users and a dwell time on 7.25 minutes. The pre-roll click through rate was 21%. For more info please look at the attachment Find out more...

What was the Campaign Objective?

Raving Rabbits was created to drive awareness and click throughs to the Ubisoft Website, by driving trial of the game built into the site

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details800,000 page views, 68,000 uniques
0 - 9
10 - 15
Both
All
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDIRECT RESPONSEBRANDED CONTENT / ONLINE
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