CASE STUDY: Sampling at Prestigious Events

Reference	Title	Provided By
2262	CASE STUDY: Sampling at Prestigious Events	Astus UK Limited

At a Glance

Budget

Contact for details

Reach & Frequency

18-34 ABC1 adults

Target Audience

16 - 24
25 - 34

All Genders

AB
ABC1

Media Used

LOCAL MEDIA / NATIONAL
LOCAL MEDIA / REGIONAL
NATIONAL PRESS
OUTDOOR
RADIO / NATIONAL
RADIO / REGIONAL

Campaign Location

NATIONAL

Campaign Duration

All Year

Marketing Objective

DRIVE TRIAL

Our drinks clients didn't have excess stock but could provide product for sampling. The barter process enabled them to be seen at the best events and get paid in media space for the product they supplied.

Campaign Type

EXPERIENTIAL/EVENTS
SAMPLING

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What was the Challenge / Background of the Campaign?

To enhance the brand image and encourage trial at premier events, Astus paid the clients in Trade Credits and these were used along with cash to fund advertising campaigns. Astus's relationships with party organisers and prestigious venues meant that the brands were seen in the best context, encouraging trial amongst key opinion formers and enhancing the brand image in the process. Events where the product was sampled included the MOBO awards, Diesel U Music awards, Sports Industry Awards and the O2 Wireless Festival. Find out more...

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