To enhance the brand image and encourage engagement at premier events, Astus paid the clients in Trade Credits and these were used along with cash to fund advertising campaigns. Astus's relationships with party organisers and prestigious venues meant that the brands were seen in the best context, encouraging trial amongst key opinion formers and enhancing the brand image in the process. Events where the product was sampled included the MOBO awards, Diesel U Music awards, Sports Industry Awards and the O2 Wireless Festival. Find out more...

Our drinks clients didn't have excess stock but could provide product for sampling. The barter process enabled them to be seen at the best events and get paid in media space for the product they supplied.