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CASE STUDY: TMi promote the new film release 'Fantastic Four'

Provided by Turner Media Innovations
Turner Media Innovations created two on-air webdrives promoting the release of the Fox film 'Fantastic Fox' in cinemas & on DVD.

What was the Challenge / Background of the Campaign?

Twentieth Century Fox wanted to promote the release of their new film 'Fantastic Four' in June, and the subsequent DVD release in October. At Turner Media Innovations we know that 68% of kids pick their movie visits from on-air advertising, and a fifth of kids' internet usage occurs whilst watching TV. So we created two on-air webdrives - one in June for the movie release and one in October for the DVD release - sending kids online for the chance to win great prizes including a PS3 and Fantastic Four toys and goody bags. Find out more...

What was the Campaign Objective?

To promote the release of the new release in cinemas and then later on DVD.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11. Competition generated 4121 entries
0 - 9
10 - 15
Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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