Promoted on air and online, a nationwide tour filmed thousands of people singing Lilly Allen's number one hit 'The Fear'. Each individual performance was upladed onto a dedicated online hub for all to see and share. Using media-first technology, thousands of these videos were used to create a moving mosaic effect of Lily and the Lips logo that ran as a 30" TV ad in the final XFactor break. In addition we released an extended version as the remake of the video for 'The Fear'. the results out shined all other Lips activity producing a direct sales uplift of 26%.
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