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Cinema 6 Sheet Advertising

Provided by Primesight
Advertise on illuminated 6 six-sheet (and washroom) posters in the UK's biggest cinema's & multiplex sites.

Tell us about the Opportunity / What is it?

Advertise on 6 sheet, illuminated posters nationally, through some of the UK's biggest cinema chains including Vue, Apollo & other multiplex sites. We are also offering advertising on A3 washroom posters across 45 cinemas. Additional ambient opportunities & a new Bluetooth service are available, so please get in touch to find out more.

What is the Marketing Objective?

Cinema is the favourite leisure activity for 15-34 year olds. An excellent opportunity to target parents & kids thanks to a large family audience. Ideal for audience segregation according to what films are being released.

How does it work?

6 sheet posters and washroom panels deliver a branding / call to action message. Undertake more ambient activity for bespoke objectives; this is a great way to reach the elusive 16-24 year old audience. Our advertising opportunities are ideal for communicating a more detailed message thanks to long dwell times within foyers- over 11 minutes. This summer also sees the introduction of Bluetooth opportunities as well, helping to reinforce the impact of your campaign even more.

Who's used it in the past?

Previous clients include O2 and BVI.

Features / Benefits

It's the ideal opportunity for advertisers to reach a core cinema audience who are young and affluent- 64% are ABC1 and it is the favourite leisure activity for 15-34 yr olds. Our powerfully illuminated panels are situated in the foyers where dwell time is over 11 minutes. Films are getting bigger and so is the audience. More film choice has lead to greater audience diversity and of course, higher frequency. Ambient opportunities including Bluetooth give advertisers the chance for deeper interaction.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 families & leisure seekers
0 - 9
25 - 34
Female
Male
AB
ABC1
CINEMA
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDE
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