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Download Festival 2010: Partner Sponsorship

Provided by Live Nation Ltd
Partner level sponsorship is available for the Download Festival UK 2010. Reach 240,000+ attendees.

Tell us about the Opportunity / What is it?

The Download Festival was created as a response to the development of this genre of lifestyle and music as the single biggest growth market of recent years amongst the youth demographic. Download is a music and technology festival showcasing the most cutting-edge high-tech products and experiences. Partner Level Sponsorship is available for the Download Festival UK. This is a highly valuable event for Live Nation, which is now expanding internationally. A global or local brand will have all title or in association rights by agreement.

What is the Marketing Objective?

This is a very complex and growing youth music market and Download has the credentials to authentically connect a brand with it. From our UK festival research we found: - 78.1% said their music preference was Rock - 66% said their preferred vacation of choice was a Music Festival over a beach or snow holiday, city break or staying at home.... - 51% buy their tickets through official festival micro sites and get their main source of info from here as well - Only 11% said they were against sponsorship of festivals - 72% said it was a necessary aspect of festivals

How does it work?

Rights granted to partners may include: . Use of Live Nation owned IP in commercial advertising to the general public . Access for content utilisation (subject to their rights clearances) . An agreed ticket allocation for promotional activity . Access and positioning on the Live Nation website as well as event microsite for the festival . The opportunity to create a consumer facing "experience area" at the festival . The right to retail the product at special designated points throughout the festival site

Who's used it in the past?

Snickers, Fender, Gibson, EA, Ubisoft, MySpace, Red Bull, Nokia, Guiness, Cuervo, Smirnoff, Eastpak, Muller, Nintendo and many more.

Features / Benefits

This a standout festival opportunity for a brand to partner on. It has a global appeal reaching an online fanbase as far as Brazil. Its multiple satellite events across the US - Chicago, Philapdelphia, Boston, San Francisco - make it a truly global festival experience. The audience is extremely tech savvy and consists of discerning music attendees and early adopters. They also are consistently high spenders with low alcohol consumption. Most money is spent on gaming and mobile peripherals as well as band and festival merchandise.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details240,000 + attendances across the weekend
16 - 24Both
ABC1
C2
Students
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
Midlands01 Jun 10 - 30 Jun 10ENGAGEMENTEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / ROCK
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