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Exclusive opportunity to sponsor the brand new sitcom 'Gates'

Provided by Sky Media
Exclusive opportunity to sponsor new Sky1 sitcom, Gates.

Tell us about the Opportunity / What is it?

GATES, on Sky 1 HD, is an ensemble comedy headed by Sue Johnston (The Royle Family, Waking The Dead), Tom Ellis (Miranda, Merlin) and Joanna Page (Gavin and Stacey, Love Actually) set in the all too familiar chaos of the school gates. Essentially a character comedy, but with a nod to those sketch-like moments of madness which can only ever happen in the playground, GATES casts an eye on how relationships with parents formed during fifteen minutes of a school drop off and pick up can so easily take over your life.

What is the Marketing Objective?

Create a unique association with great programming on Sky1 HD.

How does it work?

Sponsorship shall include opening credits of 15 seconds, 2 breaks bumpers of 5 seconds per centre break (there are normally 3 centre breaks per 1hour show) and a closing credit of 15 seconds. Gates is due to air in January 2012, scheduled to include 6x30 minute episodes to be aired at peak time, Plus repeats on Sky 1 & Sky 2 and any showings on Sky Anytime & Sky Go. The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact Sky Media for details.

Features / Benefits

GATES offers a great opportunity for a brand to align themselves with this new addition to Sky1 HD's roster of great comedy. The show boasts a distinguished cast that also includes Tony Gardner (Lead Balloon), Catherine Shepherd (Harry and Paul, The IT Crowd), Nick Mohammed (Reggie Perrin, Horne and Cordon), Adam Deacon (Kidulthood, Being Human), Toby Wharton (Silent Witness, The Bill), Nadine Marshall (The Smoking Room, The Shadow Line) and Ella Kenion (The Catherine Tate Show, Dr Who). An online sponsorship with the popular Sky1 website is also available.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 943,000 adults aged 16-44
16 - 24
25 - 34
35 - 44
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 12 - 29 Feb 12BUILD AWARENESSSPONSORSHIP / MEDIA
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