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Film Specific Advertising Opportunities: Digital Cinema Media

Provided by Digital Cinema Media
Film specific packages offer advertisers maximum targeting and flexibility by buying into any film on the schedule.

Tell us about the Opportunity / What is it?

The opportunity to advertise your brand alongside 'Film Specific packages' to target your desired audience. In 2012 these films include The Dark Knight Rises, Skyfall and The Hobbit: An Unexpected Journey.

What is the Marketing Objective?

Build brand awareness.

How does it work?

The Film Package is available by week nationally, by TV region or by location. All films are available to buy as a film specific package, but some are only available via this route.

Who's used it in the past?

Please contact us for further details.

Features / Benefits

Cinema attacts a highly desirable audience, the average cinemagoer is: - Upmarket - over 50% are ABC1 - Young - more than 70% are under 44 years old - Affluent - average income £20.5k Vs. UK average £18.3k - Dual audience - only 4% go alone (average group size of 3) - Early adopters and influential among their peer group - Light consumers of all other media (exception internet)

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1, Adults, Male and Females, All ages.
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
DE
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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