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FMCG Shopper - Outdoor 6-sheet campaign

Provided by Primesight
Roadside proximity coverage of UK supermarkets

Tell us about the Opportunity / What is it?

Primesight FMCG Plus delivers vital incremental cover using 6-sheet displays outside nationally distributed supermarkets, tapping into the £65 billion supermarket sector. Stores include: Tesco, ASDA, Sainsbury’s, Safeway, Morrisons, CO-OP, Somerfield, Iceland and Waitrose.

What is the Marketing Objective?

Builds rapid brand awareness by reaching over 7 million housewives per fortnight. Works as a sales driving tool en-route to the UK's biggest supermarkets.

How does it work?

We are operating a National campaign of 1000 head-on displays positioned close to the biggest selling UK supermarkets, the campaign runs for two weeks and offers coverage across all major cities. Campaign displays are an average distance of only 330m from the store, the closest for any FMCG outdoor campaign.

Who's used it in the past?

Ready Brek

Features / Benefits

All supermarkets covered in the campaign are not included in other FMCG outdoor campaigns, meaning it can be used as a stand alone campaign or to compliment other outdoor campaigns by delivering vital incremental shopper coverage. All displays are postioned within 750m of the top 10 selling supermarkets in the UK, campaign flexibility means that advertisers can choose to also target just the top 5 selling stores if needed. New stores, Closer proximity, Head-on displays: FMCG plus gives you the best chance of getting your product into the shopping trolley

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kMain supermarket shoppers and housewives
25 - 34
35 - 44
45 - 54
Female
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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