This idea is archived

Gardening TV - a nationwide network of LCD screens

Provided by Gardening TV
Presented by Charlie Dimmock, GTV allows advertisers to communicate with customers via LCD screens in major garden centres.

Tell us about the Opportunity / What is it?

Presented by Charlie Dimmock this channel allows advertisers to communicate with customers on a day-to-day basis via state of the art flat screens, displaying new services, promotions, products and more. With a mixture of Informative and advertising content, this garden and shopping centre network reaches over 250,000 people on a monthly basis. This channel is automatically updated via broadband with the latest news, entertainment stories and 5 day weather forecast on a daily basis ensuring that the screens are visually attractive to garden and shopping village customers.

What is the Marketing Objective?

Exposure to a high footfall of shoppers with the opportunity to both generate brand awareness and drive sales by influencing choices at the point of sale. Today's garden centres are mini shopping malls selling garden items, house and furnishings, clothing and food.

How does it work?

Advertisers can choose to advertise on a regional or national basis; we can tailor packages to target your requirements. All sites are capable of playing full video and advertisers may supply existing content or we can create your advert for you.

Who's used it in the past?

Core Gravel, 123Annuity.com, The Scotts Miracle-Gro Company, Jersey Gas and many more

Features / Benefits

We have opportunities for single store advertising, regional or national. Daily updates allow you to change your message to target different regional audiences or to highlight your product during, for example, a promotional period.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k250,000 monthly
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURE
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