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Interactive Digital 6 Sheet Unit

Provided by Clear Channel
An interactive digital 6 sheet unit which includes augmented reality, gesture control, 3G comms, HD camera, & 32 points of touch

Tell us about the Opportunity / What is it?

Using the iD6, the UK's most advanced 6 sheet, consumers can view, browse, create, share & download HD content, connect to social media, interact via touch or gesture, and even star in the ad using augmented reality. Imagine a giant tablet (only better), crossed with an industrial version Xbox Kinect sensor and your beginning to get the idea. The iD6 is a bespoke solution which can be fitted into regular 6 sheet sites.

What is the Marketing Objective?

PR; gamification; socialising media; engagement; interactivity. The iD6 unit offers various ways for the users to interact with brands and for the brand to get their message out.

How does it work?

The iD6 unit can be retro-fitted into a majority of Clear Channels 45,000 roadside 6 sheet units. The iD6 solution comes with Shelter Wraps as standard, creating a fully branded zone on the High Street for your brand.

Who's used it in the past?

Plan UK; Microsoft; O2; Nike; Calvin Klein, Fendi.

Features / Benefits

55" HD LCD TV Screen, slick and responsive 32 points of touch; HD Camera, 3D image sensor; full head to toe gesture control, 3G comms. Potential NFC tags. Full shelter wraps as standard. Also potential for gender recognition, proximity sensing, age recognition... the creative possibilities are endless.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsA national network of 45,000 roadside 6s
16 - 24
25 - 34
35 - 44
All adults
Both
ABC1
MOBILE
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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