This idea is archived

Involvement with the Galaxy Club and Bar Guide

Provided by Global Media & Entertainment
Team up with Galaxy to proivde listeners with a weekly regular bar and club guide.

Tell us about the Opportunity / What is it?

- The Galaxy Bar & Club Guide would run Friday and Saturday evenings highlighting the best hotspots to go to in the relevant Galaxy regions. Online guides are also available. - Targeting listeners as they're preparing to hit the town with their mates at the weekend. - The Galaxy Bar & Club Guide would comprise 60-90 seconds of pre-recorded presenter read information recommending the best club/bar nights to go to over the weekend - It would also highlight the best music in town - where to go for your kind of music and where your favourite DJ's will be.

What is the Marketing Objective?

Affiliation with a trusted brand communicating to an otherwise elusive youth audience who see the brand as a 'friend' and guide. This audience is cool, urban, trendy and concerned with staying fashionable and in touch with the latest technology. Association with a leading music brand and an authority on a good night out!

How does it work?

On Air: The Guide will be topped and tailed with the sponsor (strapline in outro only) e.g. The Galaxy Bar & Club Guide with Brand X - (brand strapline). Staplines can be rotated to highlight different messages the client may wish to put across. 15 x pre-recorded 30 - trailers Wednesday - Saturday. 4 x live 15 - DJ reads Wednesday - Saturday. 2 x sponsored features Friday & Saturday evenings. On line: Client branded Microsite set up to compliment on air activity, linked in from main Galaxy Site, detailing bars and clubs. Client branded Podcasts possible.

Who's used it in the past?

Sony Ericsson

Features / Benefits

Involvement with a leading brand on a show that is uniquely positioned to capture an audience at a very upbeat and positive time of the week, with a very high 'feel good factor'. Listeners are in a great, anticipative mood and more receptive to radio than other mediums. Regular appointment to listen.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kTrendy, urban young adults
16 - 24
25 - 34
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MUSIC / DANCE
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