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Kiss - Sponsorship of Friday Night Kiss (FNK)

Provided by Bauer Media
A cutting edge show with uplifting music and style it gets the party started for a fun loving weekend.

Tell us about the Opportunity / What is it?

FNK is a cutting edge show aired on Friday nights between 7-10pm. With uplifting music and style - it gets the party started for a fun loving weekend. Network reaches 7 million 15-44 adults each week. Ownership of credible programming strand targeting listeners getting ready for their big night out.

What is the Marketing Objective?

Sponsorship of Friday night Kiss will associate your brand with a market leading, young, energetic show, unique to the marketplace. It will target listeners pre going out and bind your brand into the feel good ethos of Friday Nights…

How does it work?

Sponsor receives 3 x 10 second sponsorship credits per hour per show - Trails to promote the show throughout the week - A FNK promotion included every quarter or at tactical times during the year - Unique & priceless benefits through longevity and interaction, i.e. closer brand relationship with Steve Smart and listeners - Website/red button activity to support

Who's used it in the past?

Renault Clio sponsored Friday Night Kiss. Research from the campaign showed that brand perception of the Clio was much higher amongst FNK listeners. Recall for Clio advertising was also much higher amongst FNK listeners. FNK listeners were 2 times more likely than non listeners to say that if they were looking to buy a car, they would be likely/very likely to consider the Clio.

Features / Benefits

This opportunity can be tailored to meet your needs. Ideal opportunity to own credible programming strand targeting listeners getting ready for the weekend and their Friday night out. Great opportunity to bring a brand/product alive on air and extend the association off-air with online, red button, SMS etc. Unique and priceless benefits through longevity and interaction with listeners.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details237,000 adults tune in every Friday (95% are 15-44)
16 - 24
25 - 34
Female
Male
AB
ABC1
RADIO / NATIONAL
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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