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ODEON Cinema Promotions

Provided by p&mm
ODEON Cinemas presents ODEON Promotions Your chance to harness the power of cinema on your next consumer or trade promotion.

Tell us about the Opportunity / What is it?

Harness the power of cinema promotions without having to limit your promotion to one movie franchise. ODEON Promotions offer you the opportunity to give away "Free ODEON Cinema Tickets" at a fraction of the cost of the tickets. We use our "fixed fee" method which, no matter how many redemptions are received during the promotion, guarantees that you pay a flat fee - and no more. With over 100 cinemas throughout the UK, we are the only cinema chain who can offer a truly national cinema promotion, and as the biggest name in cinema, we offer the service you require.

What is the Marketing Objective?

ODEON Promotions are ideal for affecting target behaviour - whatever your objective, uses include: Sales promotion campaigns, purchase incentives, on-pack promotions, trade purchase incentives, encouraging trial of product / service and much much more!

How does it work?

ODEON have run literally hundreds "fixed fee" campaigns, which means that we understand factors affecting redemption levels. Given certain pieces of information regarding your campaign, we are able to predict how many of the cinema tickets offered will be used. We charge a fee based on our estimate and then take all of the uncertainty of redemption rates out of your hands. Because we take the over-redemption risk, you can plan with certainty, helping your marketing budget to go further.

Who's used it in the past?

ODEON have run over 100 promotions of this type for clients such as: Burtons Foods (Cadbury's Fingers) Quaker (Sugar Puffs) Sony Ford The Sun The AA BSkyB JJB Sports and many more Kraft Foods (Dairylea)

Features / Benefits

ODEON Promotions offers you the opportunity to harness the power of cinema in the promotional arena. ODEON Promotions are not movie specific, allowing you to align you brand with the whole of the movie industry - not just one franchise. ODEON have over 100 Cinemas all around the UK - no one has greater coverage in the cinema industry - a truly nationwide partner. Our experience and expertise in the promotions industry means that we work WITH you to build the right promotion for your brand, our team is dedicated to creating exciting promotions on your behalf.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThere are over 100 ODEON Cinemas in the UK
16 - 24
25 - 34
35 - 44
Female
Male
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSALES PROMOTION
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