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Pharmacy - Outdoor 6 sheet campaign

Provided by Primesight
National roadside proximity coverage of high street pharmacies

Tell us about the Opportunity / What is it?

Primesight are offering you the chance to advertise on our 650, illuminated, six sheet displays. These displays cover 640 pharmacy stores including Boots, Superdrug, Lloyds, Co-op and Alliance stores - 75% of displays are located within 100m of the stores (over 15% are directly outside the store entrance). This form of advertising is ideal for raising both brand awareness of your product range on the high street, to a mass audience and as a point of sale (POS) promotional tool, driving sales to the target audience via the retailer.

What is the Marketing Objective?

To raise both brand awareness of your product range on the high street to a mass audience and to work as a point of sale promotion tool driving sales to the target audience via the retailer.

How does it work?

Our head-on illuminated displays give your brand maximum visibility just prior to entering the store and thus close to the point of sale, highly effective at influencing the consumer in their choice of all health & beauty products.

Who's used it in the past?

Unilever, Glaxo Smith Kline, Reckitt Benckiser, L’Oreal, Bourjois, Novartis, & Pfizer

Features / Benefits

Primesight’s private landlord agreements are unique in the outdoor industry, it allows panels to be placed right outside the entrance to the store, offering point of sale locations across a balanced national coverage. Your product can be seen amongst the UK’s leading branded pharmacies and targets over 16million adult consumers when high-street shopping.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReaches 16 million adult shoppers per period
25 - 34
35 - 44
45 - 54
Female
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITY
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