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Premier League: National & Local Radio + Social Media coverage


Provided by Sportsmedia
Take EXCLUSIVE ownership in Sportsmedia's radio and internet assets as we cover the entire Premier League season exclusively.

Tell us about the Opportunity / What is it?

*50,000+ sports bulletins containing your brand message *Guaranteed reach at least 5.5 million *over 85 million impacts. Sportsmedia Broadcasting is the sports newsdesk for 160 leading UK radio stations supplying daily bulletins to the the likes of Global's Gold network, Jazz FM and Planet Rock. Our team of in-house journalists deliver over 300 news bulletins every day-more during the season, and our content offers a unique, editorial opportunity which enables brands to constantly deliver PR-based messaging/sponsorship activations at peak listening (breakfast, lunch, drive)

What is the Marketing Objective?

Continual football brand association / both locally and nationally / Brand Awareness / Sponsorship Activation / Communication of exact messages at peak listening times / No clutter brand penetration / Ability to make CSR programmes a part of the news agenda / unique

How does it work?

We produce sports bulletins to radio stations at peak listening times 364 days a week. We attach clients to this high impact content in the form of sponsorship straplines, brand ambassador interviews and spokesperson coverage. Sportsmedia's model means we are the sole contracted supplier to each of our stations and we make our clients a central part of our bulletins. Our aggregate audience is bigger than any one national station and has the ability to talk locally as well as nationally - at the same time.

Who's used it in the past?

Our Premier League and football clients have been Sky Sports, Yahoo! Paddy Power, ESPN, Carlsberg, E.ON, Nationwide, Coca Cola and McDonald's.

Features / Benefits

Sportsmedia offers the only GUARANTEED form of PR in the broadcast market. Our unique, must-listen-to content makes for unrivalled awareness at key listening times across the programming schedule. As each broadcast is unique, we can tailor sponsor messages and straplines in an instant. Across our campaigns, we enable an unrivalled level of association which allows our clients to building ownership of the event exclusively, something that will be essential in the very cluttered football marketplace.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k52% Male, 72% ABC1/2, 3.882m wkly reach, 85m impacts
All adultsMale
ABC1
RADIO / NATIONAL
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Aug 12 - 31 May 13BUILD AWARENESSSPONSORSHIP / MEDIA
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