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Print, TV and online cross-platform media reaching music fans

Provided by Sonic Media Group
Reach music fans with cross-platform opportunities with Sonic online, print and video-on-demand advertising channels

Tell us about the Opportunity / What is it?

Advertise with Sonic Digital and integrate your campaigns across print, online and video-on-demand with it's portfolio of leading titles including The-Fly, Rock Sound, Artrocker and RWD Mag. Sonic provides an online gateway for advertisers to target 4 million young adults, through lifestage and lifestyle websites and databases. We have a strong bias in music, as the biggest multi-genre group of music sites in the UK, which is our key influence across this age group, along with film, student entertainment and cultural guide sites.

What is the Marketing Objective?

To reach an audience in different media environments creating a 360 degree cross-platform campaign. Give your brand attitude against edgy youth content to reach tastemaking 12-35 year olds in a trusted environment.

How does it work?

A simultaneous booking of print, digital and TV pre-rolls, with a potential to expand to sponsorship and editorial integration across Sonic music titles covering Rock, Indie, Urban and mainstream will provide a wide reaching, highly targeted audience for any youth orientated campaign.

Who's used it in the past?

Previous clients include the energy drinks company Relentless and a wide variety of music lables.

Features / Benefits

Sonic's multi-genre music, film, student and entertainment sites allow advertisers a great reach for cross-site and niche campaigns. Reach East London trendies, students, ArtHouse geeks, gig goers, culture vultures, indie kids, head bangers, grime lovers, DJs, gossip fans, skateboarders, film buffs, A-level students, U18 clubbers, fashionistas, cultural adventurers and festival heads all with one call. Sonic's wide-reach and great integrated and cross-platform opportunities make it a great place for any youth-orientated campaign.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4m young adults, through lifestage & lifestyle websites
10 - 15
16 - 24
25 - 34
Both
All
Students
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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