This idea is archived

Private Banking magazine

Provided by John Brown Media
A luxury lifestyle magazine for The Royal Bank of Scotland's most prestigious, private account holders...

Tell us about the Opportunity / What is it?

Private Banking magazine is a high end customer liaison between The Royal Bank of Scotland and their prestigious private banking customers. Private Banking explores current affairs, politics, homes/property, travel and food, with a dominant investment theme throughout. The title sits alongside the most luxurious titles on the newsstand. The magazine also boasts some of the very best contributors around: Matthew Paris, Douglas Hurd and Sandi Toksvig. The Private Banking reader is discerning, sophisticated and highly intelligent.

What is the Marketing Objective?

To compliment the lifestyle of the Private Banking customer, making them aware of new banking products, tackling the delicate dilemmas that life and wealth present and offering solid financial and investment advice.

How does it work?

Mailed to 30,000 Private Banking account holders who have to request the magazine, Private Banking is an indispensible resource. Money is the engine that drives recipients' business and social lives. Exploring both finance and recreation, recipients highly value their customer communication. Advertisers can harness the relationship customers have with the title, one which offers access to the extremely wealthy in an indulgent environment.

Who's used it in the past?

Contact for details

Features / Benefits

Opportunities to hit the extremely wealthy are limited. Private Banking offers access to the most wealthy males and females in the country. Reach 30,000 exceptionally wealthy ABs with at least £250,000 in liquid assets in their NatWest or RBS accounts.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details30,000 exceptionally wealthy ABs. Quarterly title.
35 - 44
45 - 54
Both
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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