This idea is archived

Promotional opportunities available at WHSmith stores

Provided by Access Point
Great opportunity to promote your brand to thousands of local WHSmith shoppers, fantastic for brand awareness & lead generation.

Tell us about the Opportunity / What is it?

We offer brands and business the opportunity to connect directly with WHSmith customers in a locally targeted campaign. Raise awareness of a product or service, data capture and even generate immediate sales with a face to face marketing event within hundreds of local WH Smith stores across the UK.

What is the Marketing Objective?

Promoting at WHSmith stores allows for data capture, lead generation, brand awareness and even generate instant sales. The booking process is easy and events can include a purchasing incentive to increase the longevity of the campaign. Promotional marketing in this way is proven to give great results for an effective and measurable ROI.

How does it work?

Marketing within a retail environment gives direct access to thousands of potential clients, to instantly generate sales, raise brand awareness and loyalty or encourage trial of a product or service. WHSmith stores are suitable for increasing consumer awareness, experiential marketing, sampling campaigns, product launches, data capture and lead generation. We can help you from the initial idea through to location and demographic selection in order to ensure your campaign runs smoothly, effectively and within budget.

Who's used it in the past?

A number of brands have used promotional marketing within WHSmith stores in the past and this venue has been popular with industries such as charities, gyms, home improvements and financial services. Please contact Access Point for a list of examples and case studies. "Without a doubt this has proven to be a huge success for us, we have seen volumes of appointments with new clients grew 100 fold." WW&J McClure Solicitor

Features / Benefits

Sales; on the day or via purchasing incentives. Flexibility; single day booking option, although the standard term is for one week. Personalisation; events can be tailored to the specific needs and target market of customers including demographics. Cost Effective; WHSmith stores available from £110 per day. ROI; leads can be easily monitored and measured. Instant feedback; get the brand message instantly communicated to potential and existing customers. Social; huge opportunity for the brand message to be shared, increasing the effectiveness of the campaign.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdults, aged 25+ ABC1 audience
All adultsFemale
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service