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Promotional Opportunities with the new Eragon film!

Provided by Twentieth Century Fox Ltd
The Eragon book series had an instant following - Don't miss out on the promotional activities for the movie!

Tell us about the Opportunity / What is it?

In the grand tradition of Star Wars, Lord of the Rings and Harry Potter, Eragon is set to become the next great fantasy film adventure. Based on the first chapter in the Inheritance Trilogy, from the Worldwide literary phenomenon, the film introduces us to a young farm boy named Eragon who is destined to become a legendary Dragon Rider. Suddenly swept into a world of magic and power, Eragon discovers that he alone has the power to save or destroy an Empire.

What is the Marketing Objective?

Link your brand to the next big fantasy film adventure of 2006, build brand awareness and use a successful and of the moment property as a motivational sales mechanic

How does it work?

One boy... One dragon...A world of adventure. Twentieth Century Fox, a leading International film distribution company, are offering the opportunity for Eragon character and logo usage on your brands, campaigns and promotions. Please contact us to discuss further sales promotion opportunites for your brand.

Who's used it in the past?

This is a new licensing and sales promotion opportunity. However, comparable partnerships that have worked in the past include Star Wars Episode III and Orange

Features / Benefits

Fantasy films are proven to be Box Office Gold and with an epic Worldwide release, this magical fantasy adventure is set for success! With an all star cast including; Ed Speleers, Sienna Guillory, Jeremy Irons, John Malkovich, Robert Carlyle and Joss Stone. Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details£4 Million marketing support
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 06 - 30 Jun 07BRAND ATTITUDESALES PROMOTION
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