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Promotional Partnership Opportunity-The Bee Movie

Provided by Paramount Pictures UK
Bee Movie is the new animated feature film from DreamWorks. Written, produced by and starring Jerry Seinfeld

Tell us about the Opportunity / What is it?

Bee Movie is a comedy that will change everything you think you know about bees. A bee by the name of Barry B. Benson (Seinfeld) finds himself disillusioned with the prospect of having only one career choice - honey. As he ventures outside of the hive for the first time, he breaks one of the cardinal rules of the bee world and talks to a human-Vanessa (Zellweger). He is shocked to discover that the humans have been stealing and eating the bees’ honey for centuries and ultimately realizes that his true calling in life is to set the world right by suing the human race...

What is the Marketing Objective?

Create brand association with a 2007 hit animation. This will help to create to positive brand awareness and allow you to talk to your target market directly.

How does it work?

The Bee Movie is set to be a box office smash in 2007 with figures well in excess of £30m in the UK. Associate your brand with the latest computer animation and benefit from the levels of success achieved by films like Madagascar, Shrek and Over the Hedge. There will be extensive marketing support from DreamWorks and our team can work with you to form fantastic film associations using licensing, on-pack sales promotions, sponsorship, film premieres, PR initiatives etc. Get in touch to find out more.

Who's used it in the past?

This movie is a new release but previous movies have attracted companies including Nestle, Kelloggs, O2, Burger King, Samsung and American Airlines.

Features / Benefits

Featuring state-of-the-art animation and supported by a heavyweight DreamWorks marketing campaign, "Bee Movie" is a buzz worthy comedy that is sure to be a huge box office hit. Targeted programme merchandise will include toys and games, gifts and accessories and food. Your brand association will add topicality and relevance, talking to the audience in their own language and raising the profile of your brand. Film association can drive sales and equity. The commercial possibilities really are unlimited.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra Deal
0 - 9
16 - 24
Female
Male
AB
ABC1
CINEMA
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL07 Dec 07 - 07 Apr 08POS PROXIMITYPUBLIC RELATIONS
SALES PROMOTION
SPONSORSHIP / MEDIA
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