This idea is archived

Proven Mall TV Package to improve ad awareness by 35%

Provided by Avanti Screenmedia
Digital screens strategically placed to grab the attention of consumers as they shop in 35 of the UK's top shopping malls/centre

Tell us about the Opportunity / What is it?

Screens strategically placed in food courts and outside retailers in 35 malls/centre in. An average of 20 screens per venue, from 62" up to a 12ft x 21ft vidi-wall. Screens enhance the shopping experience for visitors by reminding them of new product launches, promotions and aspirational goods. They also serve to encourage shoppers to visit more areas of the mall and make further purchases.

What is the Marketing Objective?

Effect sales uplift by increasing awareness of product/promotion right at the point of sale. Brand awareness of new product and launches in the key retail environment where it is both relevant and engages an audience who are in the right mindset and looking for inspiration whilst shopping. Our media captivates an upmarket predominately female audience.

How does it work?

As consumers move around the mall, Mall TV serves as a sales driver by either reminding them of promotions/products and retailers where they can buy them or as a tool to build awareness of other products that are also relevant to this target audience. The moving image and the content is captivating and is an ideal way to grab the attention of busy consumers.

Who's used it in the past?

A range of advertisers use the medium to achieve differing objectives. Point of Sale advertisers include Debenhams, Next, M&S and Boots. Advertisers using the malls for proximity advertising include Estee Lauder, CKOne, and Elizabeth Arden.

Features / Benefits

Key retail environment for proximity advertising, experience, exciting, proven, well placed, eye catching, engaging.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kShoppers 68% female/ 61% ABC1
25 - 34
35 - 44
Female
AB
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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