The Kerrang! Rock 100 began as a viewer voted for chart show before becoming a yearly event in the Kerrang! TV calendar. Cutting across numerous platforms including Kerrang! Radio, TV, Magazine and kerrang.com, this event unfolds over 6 weeks showcasing the ultimate quest to reveal the 100 greatest rock tracks of the last 12 months. In short, Kerrang! Rock 100 will be the most talked about event for rock fans in 2015.

This sponsorship is the ideal opportunity to align your brand with a hard to reach, young audience with a predisposition to spend on leisure and the desire to share their brand experiences via social networks. The Kerrang! audience are often perceived to be young grungers who are only in to rock, however they're actually a well groomed, cultured bunch of people. They take pride in their appearance are fashion conscious as well as avid cinema goers who love film and arts.

This is a highly desirable young audience who have the disposable income to spend on their leisure time. 82% own a smartphone and 96% have a console in their house with 40% having bought the console in the last year. They love their games consoles and spent 16% more on games than the national average of 15-24s in the past year and 38% more on gaming accessories. On average they spent £579 on their most recent PC - 5% higher than the national average. They also have a greater propensity to spend on PC accessories and software than the national average of 15-24s.

Our audience is highly influenced by advertising- in fact 42% higher than the national average, with celebrity endorsement increasing influence even higher to 48%. They are open to trying new products- 41% saying that they will often buy a new brand to try out. Quality is key with this audience though, particularly in the products that matter to them. 48% would pay more for good quality beer, 52% think that it is important for a company to act ethically. When they really love something, they want their friends to know about it - 78% have liked a brand on Facebook.