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Reach 2million ABC1 travellers with Thomas Cook Travel Magazine

Provided by Ink
Thomas Cook's mag offers a chance to reach passengers in-flight and inform and inspire their travel and lifestyle decisions.

Tell us about the Opportunity / What is it?

Thomas Cook Travel is the inflight magazine for Thomas Cook, one of the best-known and most established brands within the travel industry. Published quarterly and distributed in every seat pocket on all Thomas Cook group flights, it reaches an audience of 2m people per issue. The magazine features stylish design, breathtaking photography and compelling travel stories as well as features on fashion, beauty, adventure, food, hotels, technology and culture, plus celebrity interviews and travel tips that inform and inspire passengers' travel and lifestyle decisions.

What is the Marketing Objective?

Build brand awareness and gain trail amongst ABC1 travelers whilst planning their holiday itinerary in-flight and their future travel plans.

How does it work?

Thomas Cook Travel magazine is read solely by UK travellers. Each issue is read by 2.5 million passengers, ensuring that your products and services reach a captive, receptive and engaged audience. Every day, between 5,000 and 31,000 holidaymakers are able to view your advertising on board in Thomas Cook Travel. As the magazine is published quarterly, your campaign will run for a 3 month period, providing you with one of the most cost-effective media to promote your business. Many advertising opportunities and packages are available - see attachment for further details.

Who's used it in the past?

Previous advertisers include Beach Republic, Sandals, CHR Ward,Disney Cruise Line, O2 as well as many local hotels, restaurants and dental surgeries.

Features / Benefits

A recent satisfaction survey showed that 93% of respondents read the whole magazine cover to cover, and a further more 76% kept the magazine throughout their holiday. Passengers spend an average of 50 minutes reading the magazine. The magazine is available to view online at thomascookmagazine.com.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k25-54 yr olds. ABC1. strong UK audience
25 - 34
35 - 44
Both
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearBUILD AWARENESSBRANDED CONTENT / MAGAZINES / PRESS
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