This idea is archived

Reach over 15 million Mums with their favourite brands

Provided by Hive Online
Reach 25-44 yr old females on leading FMCG packs sold in all the major supermarkets. Excellent response rates and great value

Tell us about the Opportunity / What is it?

Opportunity to promote on 1-15 million or more packs in the major supermarkets and engage consumers in home via trusted brands. On pack promotions have high media impact and consumer recall that drives consistently strong response rates with 10% or more achievable.

What is the Marketing Objective?

Brand association with top retailers. Direct response via coupon or other offer - consistently out performs direct response mechanics. Leverage association with trusted brands. Reach customer multiple times in home.

How does it work?

Your promotion is flashed on the front of pack plus details of promotion are shown on the reverse of pack.

Who's used it in the past?

"Haven has been working with Hive for 5 years now and they have always been incredibly professional and delivered fantastic promotional partnerships for us time after time. As well as being friendly and fun to work with they continue to surprise us with their innovative and forward thinking ideas and concepts" Suzanne Mitchell, Haven Holidays". Legoland & Alton Towers, LoveFilm, BT, HP and T Mobile.

Features / Benefits

Unique opportunity to reach highly targeted consumers Mechanic is novel and powerful engaging up to 35% of consumers FMCG coupons on pack typically generate 1-4%response and can be 10% or more Substantial print space gives promoter excellent opportunity to truly engage time poor consumers with premium content and a strong call to action

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k30,000,000 shoppers per week.
25 - 34
35 - 44
Female
Male
AB
ABC1
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Mar 10DIRECT RESPONSEDIRECT MARKETING
SALES PROMOTION
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