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Ross Kemp Extreme World sponsorship opportunity on Sky1 HD

Provided by Sky Media
Follow up to the hugely successful and popular Ross Kemp documentaries & associate your brand with award-winning Sky1 content.

Tell us about the Opportunity / What is it?

This 5-part series sees Ross visit some of the most dangerous places on the planet to tell the stories others won't. Since 2006, Kemp has received international recognition as an investigative journalist for his critically acclaimed and award-winning documentary series Ross Kemp on Gangs. Kemp travels to Mexico, Congo, Pakistan and USA to witness the drug wars on the streets and track down cartel members to understand the global organised crime behind all the violence. Sky Media are currently offering branding the opportunity to sponsor this brand new series on Sky 1 HD.

What is the Marketing Objective?

An excellent opportunity for a sponsor to build awareness and brand recall

How does it work?

The series will run over 5 x 60' minute episodes @ 22.00 Tuesday, starting 19th October 2010. The sponsor will receive opening and closing credits of 15 seconds plus 6 x 5 second break bumpers per episode. The sponsor would also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. This sponsorship can be extended to Sky Player, Anytime TV and Sky1 online. Online sponsorship will create further engagement for the brand and also a direct response mechanic via a bespoke Ross Kemp extreme world's microsite.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

-Follow up to the hugely successful and popular Ross Kemp documentaries such as Ross Kemp in the Middle East and Ross Kemp Battle for the Amazon. -Hard-hitting documentary is a great fit for brands looking for a compelling adult opportunity. -Simulcast on Sky1 HD, allowing 4 times better picture quality, showing off the stunning locations of the shows. -Association with award winning entertainment channel Sky1. -Multi-platform distribution including repeats on Sky1 and Sky2.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3.4m adults with a strong male bias
16 - 24
25 - 34
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Nov 10BUILD AWARENESSSPONSORSHIP / MEDIA
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