This idea is archived

Sky Kids Mag and Sky Kids Online

Provided by John Brown Media
Sky Kids is the highest circulating kids magazine in the country, offering unparalleled reach into the homes of kids nationwide.

Tell us about the Opportunity / What is it?

Sky Kids Magazine is the UK's highest circulating kids magazine with an ABC of 757,102 (ABC Jan - June 07). Every issue is packed with the great entertainment that kids love from the channels on Sky, plus fantastic puzzles, games and competitions. Delivered directly into the home, Sky Kids offers a perfect route for any advertiser to target kids.

What is the Marketing Objective?

Appeal directly to kids through interactivity across a multi-platform offering. The opportunity for a solus presence on the Sky Kids Homepage gives a brand stand-out in the busy kids arena.

How does it work?

The magazine engages children with an interactive environment for all bursting at the staples with energy. There is something fun to do on every page e.g., art, gaming, puzzles, competitions and it's all on the web too! We combine and deliver all of the great stuff that they find on Sky (Movies, Sport, TV, Books), in an easily digestible format. Sky Kids readers are thoroughly engaged with the magazine each month and they can engage with your brand using our fantastic cross platform solution.

Who's used it in the past?

Gaming: EA Games, Atari, Eidos, Ubisoft, Vivendi, Majesco Toys: Hasbro, Bandai, Mattel, Lego, Character Options, Spinmaster, RC2 Corp, Winning Moves, Esdevium Publishers/Bookclubs: Random House Children's Books, Puffin, Macmillan, BCA, Titan Magazines Channels: Disney Channel, Jetix, Nickelodeon, Cartoon Network Charities: Dogs Trust, PDSA, RSPCA, Marine Conservation Society, RSPB, Home Entertainment - Universal DVD, BBC Worldwide, Warner Music: Gut Records, EMI Records, Island Records. Theatrical - Entertainment Films, Twentieth Century Fox, Sony Pictures.

Features / Benefits

Being part of the highest circulating kids magazine in the UK market, an audience that rivals TV in size, across a number of platforms: Reaching your target audience directly in an environment that engages them through interactivity on and off the page. Creative Opportunities include advertorials both in the mag and online. Bespoke pages online, Bespoke interactive games, quizzes and competitions online.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k6-13 yr old kids, monthly reach of 745,779
0 - 9
10 - 15
Both
All
Kids HH
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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