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Sponsor The Air Quality Report

Provided by Sky Media
Produced and presented live by the award winning Sky News weather team, this innovative report is exclusive to Sky News.

Tell us about the Opportunity / What is it?

The air quality report is a daily bulletin which gives viewers recent and forecast air quality readings. Running 7 days a week the report also provides the sponsor with a great opportunity to be branded up on air across some of Sky News' most watched programmes and online for a six month period.

What is the Marketing Objective?

Establish high levels of brand awarenss and gain trial.

How does it work?

The advertiser has the opportunity to sponsor the Air Quality report section on the Sky News channel and online, branding will include: A permanent sponsorship strip, sponsorship button, banner and skyscraper and video content. The area will be promoted via the left hand navigation bar within the Weather channel and media in the Sky news homepage. From initial predictions the channel will achieve between 20,000 – 50,0000 impressions per month. Banners and skyscrapers will be included in the package to help drive traffic to the area.

Who's used it in the past?

.

Features / Benefits

Association with the most up-to-date air quality information and an award-winning pan-European news service. Create brand stand-out and point of difference to communication strategy. Undertaking a 6 month sponsorship package on the TV and online allows you to create high levels of brand awareness. Sky has a higher ABC1 profile than C4, BBC & ITV News.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach 2,838,000 Adults over 6 months
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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