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Sponsor 'Who Do You Think You Are?-Live'

Provided by Brand Events
Following its unprecedented success, the hugely popular TV series Who Do You Think You Are? is launching a national history show

Tell us about the Opportunity / What is it?

Join us to raise awareness, meet, interact, sample and sell to more history and heritage enthusiasts than ever before, in an informative, inspiring and fun environment. Weather you are into family, military or social history, heritage, history tourism or simply want to meet 15,000 affluent visitors; this is the perfect platform for your company. You will be rubbing shoulders with international brands and leading distributors, raising your profile amongst a whole new audience of potential customers. There is no other history event of this scale.

What is the Marketing Objective?

WDYTYA? Live, will use our national partners including The Daily Telegraph and The National Archives to achieve a marketing campaign of over 22 million hits. We will also use specialist magazines, radio and PR to generate awareness in the run up of the event.

How does it work?

There are many ways in which sponsors can benefit from involvement with Who Do You Think You Are live. This includes brand experience, sampling, building databases, selling, hosting and corporate hospitality. These are the key features that can be sponsored; we are also offering the chance to become the title sponsor of the whole event. In each case we will discuss the client's objective and tailor a package accordingly.

Who's used it in the past?

This is the first year the event is being launched and already includes the industry biggest brands including the likes of Ancestry.co.uk, The National Archives, The History Channel, Find my Past.com, and Daihatsu as key partners.

Features / Benefits

An ideal way to target a middle class, sophisticated audience over 3 days. An excellent opportunity to have connections with The National Archives, The History Channel, and Daihatsu.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
OUTDOOR / AMBIENT
LocationTimingsMarketing ObjectiveOpportunity Type
London05 May 07 - 07 May 07BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MEDIA
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