This idea is archived

Sponsorship of Baby changing rooms in Shopping Malls

Provided by Avanti Screenmedia
Take complete ownership of all the baby changing facilities in 26 Shopping Malls across the UK. Great for reaching young mums.

Tell us about the Opportunity / What is it?

The opportunity exists for a brand to take complete ownership of the baby changing facilities in 26 shopping malls across the UK. the range and scale can be tailored to the individual brand taking in everything from branding in the room, branding of directional signage, product placement, sampling, digital screens, even complete redecoration of the baby changing rooms!

What is the Marketing Objective?

Create total standout for your brand and deliver a unique experience to parents. With this sponsorship you will deliver traditional media benefits, such as brand awareness, intent to purchase, brand salience but you also have the opportunity to create a real affinity between parent and brand - you can be seen as the invisible helping hand, the brand that is always there when needed, however sticky the moment may be!

How does it work?

The total make up of the sponsorship will need to be discussed in detail. The final make up would be dependant upon the individual clients requirements.

Who's used it in the past?

This is the first time this opportunity has been made available.

Features / Benefits

This is not your bog standard sponsorship opportunity, the number and variance of touchpoints available means that the right brand can engage with parents on many levels, and experience the brand in real life situations.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kYoung Mums, Housewife with Kids
25 - 34
35 - 44
Female
AB
ABC1
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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