Tell us about the Opportunity / What is it?
The new Heart network is the largest commercial brand in the UK. It provides advertisers with a consistent, national brand which is locally delivered. The schedule contains networked shows with big names and local programming at key times of the day, ensuring that the brand has a local heart. Currently on offer is the opportunity to sponsor drive time programming on Heart London. Heart Drive Time gives listeners up to date travel and traffic on their way home or from work, playing the best of the Heart playlist giving listeners the feel good feeling on their way home.
How does it work?
Heart Drive Time gives clients 3 x credits per hour from 1600 - 1900 reaching listeners locally at a key point in their day. Playing the best of the feelgood tunes Drive Time connects with people in an emotional way at the end of their day.
Who's used it in the past?
Westfield Shopping Centre have previously sponsored Heart Drive Time in the past.
Features / Benefits
The sponsor of this opportunity will receive a high frequency brand message at a key point in the day. Listeners choose Heart because they feel it fulfils their needs throughout the day. Heart is programmed to emotionally connect with its listeners, playing the right songs to get them up in the mornings, keep them going through the day and helping them to unwind in the evening.