This idea is archived

Targeting travelling football fans in termini stations

Provided by Titan Outdoor UK
Targeting football fans in central city locations by dominating termini rail stations with innovative and relevant advertising.

Tell us about the Opportunity / What is it?

This is the opportunity to capture football fans on their way to matches by targeting termini stations. Termini stations are located in the centre of major footballing cities such as Manchester Piccadilly and Liverpool Lime Street. They act as a hub for local fans and those travelling into the cities on match days and are therefore the ideal solution to create a broadcast message amongst a captive audience

What is the Marketing Objective?

To capture football fans in a relevant mindset when they are thinking about football matches and are in social groups. By creating an innovative, eye catching and memorable campaign brands can generate word of mouth amongst footballing groups and ensure that their products become synoymous with leisure, socialising and the sport

How does it work?

Transvision is the leading digital outdoor format and is situated in the best location on the station concourse. Transvision has added content from Sky Sports which can add relevance to any campaign looking to attract a sporting audience. Dynamic copy is available on transvision to target people by relevant areas or day parts for a truely targeted campaign.Sponsorship can be use alongside transvision to truely dominate the station and create a total brand emmersion for footfall fans heading to the game. Titan's dedicated teams can develop bespoke campaigns for any brand.

Who's used it in the past?

Coca-cola used Transvision in conjunction with specific Championship football matches. The flexibility that Transvision offers allowed copy that was relevant to the fans to be run at the stations closest to the grounds on match days. Stations were matched to the team locations and everyday this copy changed to reflect the days match.

Features / Benefits

Transvision offers dynamic copy that can be used in conjunction with specific games, relevant location or day part to ensure a targeted approach and avoid wastage. Sky sports can also offer relevant copy that will attract football fans. Sponsorship can add impact and engagement to any campaign and ensure brands are memorable and eye-catching.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTravelling football fans
16 - 24
25 - 34
Male
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBRAND ATTITUDEEXPERIENTIAL
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