This idea is archived

Digital on the Move

Provided by Brightmove Media
Reach London's diverse and exciting population using real-time, digital media on the roof tops of London Taxis.

Tell us about the Opportunity / What is it?

BrightMove is the market leader in real-time digital moving media. Using dual sided screens on the rooftops of London cabs, we are the ONLY regulator approved service of its kind currently on the road. Our connected network takes digital media to the next level, bringing the latest in 'near and now' advertising onto the streets of London. High impact, vibrant, eye level screens help amplify your brand in a way nothing else can. With inbuilt intelligence triggers, we can help target relevant messages to the right audiences, at the right time.

What is the Marketing Objective?

BrightMove's is an ntelligent service that delivers high impact digital advertising to Londoners from LED screens fitted to the rooftops of the iconic black taxi. Adverts are bright, vibrant and delivered in real-time at head-height. It's an ideal medium to reach a wide audience of people on the streets of London for: Brand delivery & awareness, Sales and product promotion, Publicity stunts, New product launches. Using a combination of activation triggers (time, location, temperature), your campaign can be highly targeted and deliver ultimate relevancy.

How does it work?

Combining digital outdoor advertising on a moving vehicle requires short, powerful messaging to maximise the campaign impact and dwell time. Using our own bespoke campaign platform, digital ads are programmed for delivery using time and location as part of a rotating digital loop of 30 seconds. Each advertiser can have up to six x 5 second ad slots. It is high impact, relevant advertising to reach the consumers in London you want to target, when you want and where you want.

Who's used it in the past?

As a premium digital product, we have engaged with many blue chip brands. Examples of current clients include: Unilever - Magnum Ice Cream - delivered the worlds first "thermo-activated" campaign using temperature and brightness to trigger advertising for their new 5 kisses products range. Other brands include Mastercard; Cadburys; Pepsi; Zoopla; Hotel Tonight; Billy Elliot

Features / Benefits

Bright & Vibrant - Our LED screens achive stand-out at all times of day and night. Sited at Eye Level, your messaging is at the perfect height for consumers with a physical reach of up to 40 meters away and a 140degree viewing angle. Real-Time Delivery - messages can react and adapt to campaign circumstances and conditions delivering superb flexibility. Activation Triggers - Using time, location and climate to deliver the right message at the right time in the right place to right person.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k10 million Londoners, taxi travels 3,000 miles per day
All adultsBoth
AB
ABC1
Main Shopper
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND STATUREBRAND STRATEGY
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