This idea is archived

Tgt 1.3m - Clapham Colossus is the largest backlight in Europe

Provided by Titan Outdoor UK
Tgt 1.3m Commuters - The Colossus at Clapham Junction is the largest backlight site in Europe with enormous impact and prestige.

Tell us about the Opportunity / What is it?

The Clapham Colossus is 200 ft long, 15ft high and backlit illuminated. It is a massive opportunity to create an unmissable, solus impact, increasing brand awareness and creating market leaders. The location within Clapham Junction means the Colossus is seen by 1.3 million affluent business commuters and leisure travellers every year ensuring messages are communicated at the right times to the right people.

What is the Marketing Objective?

The Clapham Colossus adds a highly visual presence to any advertising campaign, which in turn helps to increase PR and word of mouth amongst and broadcast affluent audience. The size of the format means advertisers can be imaginative and innovative creating media firsts and eye catching creatives. Rail also allows advertisers to capture audiences in relevant mindsets i.e. on the way to work, going home or heading into London or seaside areas for leisure purposes. It can therefore create an added relevance for the audience and in turn ensure brands are remembered

How does it work?

The sheer size of the Clapham Colossus means anything is possible, from special builds jumping out of the format to fantastic innovative creatives and memorable straplines. Titan's creative team can work with you to execute the best creative and make use of the Clapham Colossus' size and presence ensuring maximum effect and coverage of this affluent audience

Who's used it in the past?

Many blue chip companies have used the Clapham Colossus including Lastminute.com, BT, ITV and playstation, to help signicantly raise the brands profiles. Lastminute.com used the size of the Colossus in their creative saying 'have a really, really, really long weekend'. This creative not only generated a lot of attention, it also used the Colossus to add message content to their ad. We invite advertisers to be as creative as possible, and endeavour to meet all objectives set.

Features / Benefits

2,000 trains per day PR - Word of mouth - Innovation - Brand awareness - Affluent audiences - Relevant mindsets

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1,3m Rail commuters for business and leisure.
25 - 34
35 - 44
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND STATUREPUBLIC RELATIONS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service