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Tgt 13-34s with Footloose - Movie Association Opportunity

Provided by Paramount Pictures UK
Great opportunity to partner with one of the highly anticipated Musical Drama film launches in 2010 starring Chace Crawford

Tell us about the Opportunity / What is it?

Great opportunity for brands to work license FREE with Paramount Pictures UK who are releasing a remake of 1984 Footloose in 2010. Directed by Kenny Ortega and starring Zac Efron star of the global success High Street Musical. It is built on a classic tale of teen rebellion and repression and it will be one of the major film launches in 2010 targeting a younger and hard to reach audience.

What is the Marketing Objective?

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

How does it work?

Partner with Paramount Pictures UK, a leading International film distribution company for opportunities to link your brand with Footloose. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar

Who's used it in the past?

This is a new licensing and sales promotion opportunity.

Features / Benefits

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra Deal13-34s slight female bias
0 - 9
16 - 24
Female
Male
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 10 - 30 Jun 10BUILD AWARENESSSALES PROMOTION
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